For the last couple of seasons designer brands have become much more noticeable on the side of their handbag collections. Luxury brands, once the prevailers of minimalist logos, in keeping with the mantra less is more, the more being reflected in the quality of materials, workmanship and the price tag, are now becoming bolder than ever. And not just in the women’s collection – the men can share in the font action too.
Is the question to logo or not to logo? A sports brand or street fashion label will be in the ‘yes to logo’ camp – they have always seen their brand name as intrinsic to the aesthetic. But now the most established design houses have opted in, in fact the Italian designer brands have dived in and taken branding the handbag to a new level.
But before you dive in and seek the bags with the logos consider these 3 points:
- If you are looking for a gift this season, a logo bag will definitely reflect the money you have spent
- Overt bag branding requires a relevant outfit to rock the style – be bold, not half-hearted
- The power of the logo keeps a brand and its wearer contemporary and youthful
Here are some examples to guide you in your purchases. The 12 branded designer bags below will help you measure what level of logo works for you:
Spot your bag easily on the luggage carousel – well done to Fendi and Supreme. A gift for the men in your life? Remember to keep the wardrobe style street or casual.
When it comes to entry level branded designer bags, enter the tote bags. Valentino and Versace are placing their names centre and bold. Dior is worth a watch on instagram – their video shows the craftsmanship involved in making this bag and reminds us of the quality at hand.
When you just need a bit more space the backpacks and overnight bags have been branded too. Gucci offers a daypack, Balenciaga styles the holdall. And you can rely on Moschino to bring the fun and furry options.
But if you are just wanting to add that edge to your handbag, the designers with years of heritage are worth a look to – Prada is going graphic, Louis Vuitton is animal crazy and Chanel, well is keeping it classic but isn’t afraid to shout a bit more by turning up the volume on it’s logo size.
Love the logo – Happy font shopping!
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