Bags of summer love

This isn’t just something for the weekend, this is your round up of the favourite bags on instagram this month, which you will see, stand out from the crowd and will get you lots of bag love in return. Instagram can be increasingly difficult to navigate nowadays, with so much on the platform, its difficult to see the wood or forest for the trees! But rest easy as here comes your edit of the bags for summer days and nights. If you’re sitting comfortably…

Totes Gucci!

On location in Rome, on the arm of Jodie Smith, the Gucci Diana tote bag, with those iconic bamboo handles and the removable neon leather belts – once functional but with that splash of colour, the brand is bringing a retro vibe.

Summer fashion bags on instagram
Gucci Diana tote bag


In the month of the Tokyo Olympics, Burberry brings some capital city backdrops when showcasing the Olympia bag; spotted down the River Thames in London and in Dubai! Who doesn’t love a half moon bag and who’s carrying their passport in this beauty, hoping for a free upgrade to the front of the plane!

Summer fashion bags on instagram
Burberry Olympia bag

Coach again

For the lucky USA readers, Coach is running a pop up programme in New York and California. Grab your Coach bag and pop in for a store credit and the lovely people at Coach will recycle and re-imagine it as part of the Coach (Re)Loved collection. You can expect ‘gently’ used bags that have been redesigned to create a one-of-a-kind or vintage Coach bag. 

Summer fashion bags on instagram
Upcycle a Coach bag

Grab a clutch

Cult Gaia, the home of summer clutch bags for the last couple of seasons, bring us a cool summer blue hue on a beaded bag with a difference. This blue is bang on trend for the summer colour palette. Say hello to the Eos clutch.

Summer fashion bags on instagram
Cult Gaia Eos clutch

Bag a bargain

From Gum Design, the Valencia tote bag brings a fresh vibe and, for the bargain hunters, is now in the sale. Save 40% and grab this tote bag made from recycled PVC. The cord shoulder straps and knot details gives a modern nod to a summer nautical style.

Summer fashion bags on instagram
Gum Design Valencia bag

There you have it, my five favourite bags rocking a summer vibe on instagram in July. And, if you are always looking ahead, here’s a quick forward glance, at a couple of bag designers, to whet your appetite for the Autumn/Winter season, from Marni and Vivienne Westwood.

Photo credit: for the header image, from Anete Lusina from Pexels.

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